
Kanchi and Telefonica have announced a unique global franchise collaboration which will see Kanchi’s Ability Awards rolled out across five countries around the world over the next five years.
As founder of Kanchi and the Ability Awards, which began in 2005 with the support of Telefónica O2 Ireland, Caroline Casey will co-chair an International Advisory group with Luis Abril, Secretary General, Telefónica SA. Through this unique vehicle, Telefónica and Kanchi will lead a world-first global business movement for 100% inclusion of people with disabilities by promoting the disability business case on a global scale while establishing best practice for the employment and inclusion of people with disabilities within business.
The first of the five international Telefónica Ability Awards took place in Madrid earlier this week at the Telefónica Spanish Ability Awards, in the presence of HM The Queen of Spain. Over 450 applications were received – underlining the huge interest from the business community around the opportunity that the disability demographic presents. Equally importantly, it demonstrates that the Ability Awards programme is a methodology that works for business. Although the other countries have not yet been selected, initial discussions have identified opportunities within Europe and Latin America in particular.
Commenting on the announcement, social entrepreneur and founder of disability organisation Kanchi, Caroline Casey, said “I can’t express how proud and excited I am that our global ambitions are becoming a reality. This groundbreaking partnership with Telefónica is testament to the company’s vision and the value business is beginning to place on the disability community. It also proves that innovation and entrepreneurship is alive and kicking in Ireland and still has the ability to set standards internationally.”
The first of its kind in the world, the O2 Ability Awards was first established in 2005 and since then over 100 organisations have been recognised for embracing diversity in terms of employing people with disabilities or targeting them as customers. O2 Ireland has supported the initiative from the very beginning. The development of the franchise collaboration model is a natural and progressive graduation of the relationship with Telefónica.
In the words of the chairman of Telefónica, César Alierta, the Ability Awards are unique because they “put people with disabilities at the centre of the value chain. The initiative goes beyond philanthropy, and empowers innovation through the creation of new sustainable business models that are able to meet their needs. Above all, the Awards demonstrate that, when you incorporate people with disabilities into the productive structure of any institution, you create value for everyone. We all end up winners.”
Kanchi positively promotes the ability and value of every person with a disability and challenges traditional stereotypes through innovative initiatives aimed at a wide range of stakeholders. Kanchi works with leaders in business, government and the media to accelerate change.
The Ability Awards is the first charity to have attracted grant investment by Enterprise Ireland and proves that Ireland still has considerable capacity to lead on innovation globally.
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For further information contact:
Kanchi
Kerryann Conway
Tel: 086-8215246, 086-8215246
Telefónica O2 Ireland
Diarmuid O’Neill
Head of Public Relations
Telefónica O2 Ireland
Tel: 086 8542255, 086 8542255
or
Nuala Buttner
Tel: 085 1744725, 085 1744725
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About Kanchi (pronounced can-she)
Kanchi’s story began when its founder, Caroline Casey, a visually impaired social entrepreneur, trekked 1000km across India on an elephant called Kanchi. The aim of the journey was to positively change the way people think about disability, to motivate people to see the value and potential of difference. Kanchi, named after Caroline’s elephant, believes that disability is society’s elephant in the room – the thing we don’t want to talk about due to misunderstanding and fear of getting it wrong. Kanchi works to change that. It works to change the way we see and understand disability so that the 650 million people in the world with a disability are seen for their ability and value in society. Visit the website: www.kanchi.org. Ian Elliott is Kanchi’s Programme Director for the international roll out of the Ability Awards.
About the O2 Ability Awards
The O2 Ability Awards, created and managed by Kanchi, are the first business awards in Ireland for Best Practice of the inclusion of people with disabilities, both as employees and as customers. Examining all aspects of employment and customer service, the O2 Ability Awards recognise progressive attitudes in organisations that see disability and diversity as a corporate asset and key to success. The O2 Ability Awards Programme celebrates organisations and business leaders that think and act differently about people with disabilities; seeing an employee’s strengths and abilities over any disability and recognising the economic potential of making their products and services available to all customers. Visit the website: www.theabilityawards.com
About Telefónica
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation. Its activities are centred mainly on fixed and mobile telephony businesses with broadband as the key tool for the development of both. The company has a significant presence in 25 countries and a customer base that amounts to 280 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth on strategy. Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4,563,996,485 ordinary shares traded on the Spanish Stock Market and on those in London, Tokyo, New York, Lima, Buenos Aires and Sao Paulo. Visit the website: www.telefonica.com












